RIANI x 50th German Film Ball

On January 25, the RIANI store at Hotel Bayerischer Hof became the exclusive meeting point of the evening on the occasion of the 50th German Film Ball – a special happening combining fashion, lifestyle, and community. RIANI CEO Martina Buckenmaier, founder Jürgen Buckenmaier, and COO Mona Buckenmaier welcomed numerous prominent guests such as Jessica Schwarz, Iris Berben, and Tomomi Themann. Marie Claire covered the event editorially. Another highlight was the partnership with parfumdreams, featuring a curated fragrance experience and memory box. An inspiring evening full of energy, encounters, and stylish memories in the heart of Munich and beyond.  

studio five – Pilates by RIANI

studio five by RIANI is a reformer Pilates studio in the heart of Schorndorf, bringing together wellbeing, an active lifestyle and a refined aesthetic experience. The concept was inspired by COO Mona Buckenmaier, whose personal Pilates journey sparked the vision to create a space dedicated to movement, balance and style. studio five is more than a workout – it is a setting for community, connection and authentic brand moments. It offers RIANI devotees and new visitors alike an immediate gateway into the world of the brand, seamlessly uniting fashion, movement and contemporary wellbeing into a holistic, modern lifestyle for all.

Glam Edition | Shine From Within

Pop-Up Experience – For the launch of the new Glam Edition, we transformed a pop-up space at Breuninger in Düsseldorf into a shimmering world of experience.

Curated with meticulous attention to detail, the space was styled, arranged and brought to life in a truly distinctive way – from elegant colour concepts and the use of premium materials to statement decorative elements reflecting the collection’s exclusive aesthetic. The area was designed to allow our customers to fully immerse themselves in the world of the Glam Edition.

Fall Edition 2026 Shooting | Studio Magic

Welcome behind the scenes of our RIANI Fall Edition 2026 shoot! In a modern, clean studio atmosphere, each look was staged with precision, creativity, and true RIANI passion. Detail by detail, styles were created not just to be worn, but to be felt. As our team worked with full energy both backstage and on set, stunning shots and clips emerged, showcasing the new Fall Season exactly as we see it: strong, modern, dynamic — and full of emotion. Every setting, every lighting choice, every movement, and every small element was carefully placed to capture the collection at the perfect moment.  

Private Pilates Club Event

Together with @studiostuttgart and @dorotheenquartier, we celebrated an unforgettable PRIVATE PILATES CLUB EVENT at the RIANI headquarters – with around 100 amazing women. After an energizing Pilates session with Nihan, Natalija, and Lejla from Studio Stuttgart, guests enjoyed refreshing drinks by @maisonmatcha.official. The atmosphere seamlessly transitioned into an after-work vibe with live music from @musicbydaytona – perfect for connecting and enjoying the evening. Highlight: our new RIANI Sport & Travel Edition – ON THE GO, showcased in a stylish pop-up. The night wrapped up with delicious bowls & BBQ from our outdoor kitchen.  

Forum of Women’s Networks, Stuttgart Region

The annual reception of the Forum of Women’s Networks in the Stuttgart region took place on May 15, 2025, at Stuttgart City Hall, with over 450 participants under the motto “Democracy Needs You!” Mona Buckenmaier and other inspiring women from various fields shared insights on diversity, engagement, and active participation. The event highlighted that democracy thrives on active involvement and the commitment of each individual. During the subsequent get-together, attendees made full use of the opportunity to network and exchange ideas.  

Let’s Celebrate Women!

BurdaVerlag hosted a special dinner to mark International Women's Day, centred around the motto ‘We Love Women’. Women from various industries came together to be inspired and exchange ideas. RIANI was represented as an official business and fashion partner and dressed some of the guests. As part of the event, CEO Tina Buckenmaier and COO Mona Buckenmaier were invited on stage to talk about the topic of ‘Women in the world of work’ in a panel discussion and provide valuable insights. They discussed the challenges and opportunities faced by women in management roles, as well as the importance of supporting and promoting women in the world of work. 

Film Ball Bayerischer Hof Munich | RIANI Store

On 25 January 2025, the 49th German Film Ball took place at the Hotel Bayerischer Hof in Munich. Our RIANI team, including CEO Martina Buckenmaier, Founder Jürgen Buckenmaier and COO Mona Buckenmaier, were there. Thanks to the Memory Box, the RIANI store was transformed into a popular photo hotspot that evening. Many prominent guests, such as Veronica Ferres, Jessica Schwarz, Jella Haase and Gizem Emre and many more did not miss the opportunity to take a personal photo.  

Streetstyle Shooting Lago Di Garda

The shoot for the beautiful RIANI spring and summer collection took place at the marvellous Lake Garda. In the midst of this picturesque backdrop, unique looks were captured at our RIANISTA street style shoot. Our new ‘Ocean Drive’ edition celebrates diversity - regardless of age and figure, each RIANISTA expresses its own personal Italian street style. Airy cotton, cooling linen and techno taffeta are our favourite materials in this edition, ensuring comfy travelling. 

RIANI Cruise

The new 2025 summer collection was presented in an exclusive setting at the RIANI Cruise 3.0. Around 400 guests, including entrepreneurs, content creators and celebrities, travelled on the Blue Rhapsody. The event started in Düsseldorf with the event ship on the Rhine. Not only is the location with its prestige a first-class choice for staging the RIANI must-haves and trends of the coming season, but also this year's cooperation partner Mercedes-Benz. Translated with DeepL.com (free version)

RIANI Pop-up Düsseldorf

Bridal Event Breuninger

Streetstyle Shooting Wien

The street style shoot for the autumn and winter 2024 collection took place in Vienna. The Hudson Bay, Camps Bay, Columbia Icefield and Dolomites collections were presented in front of the historic centre of Vienna. The interplay of trendy colours and stylish patterns harmonises particularly well in these collections. With warm coats, cool leo looks and exciting colour combinations, the shoot captured the connection between fashion and city life and showed how versatile and trendy the editions are.