- RIANI Family
Who we are
RIANI - more than just a modern fashion brand in the premium segment; we want to embody an attitude to life and work on this every day, together with our strong and diverse team. The highest demands on the quality and further development of our collection, as well as the importance of each individual employee, allow us to grow and develop every day. Individuality, responsibility and personality are very important at RIANI, every character is welcome at our headquarters.
125 Employees on...
...10000 sqm
The RIANI Timeline
RIANI is a fashion label run by the Buckenmaier family that bridges the gap between contemporary and luxury design. Characterised by unique fits, the highest standards of tailoring and quality as well as materials and design. Vision and discipline paired with passion and dedication. These values have made RIANI a leading womenswear brand today.
Jürgen Buckenmaier laid the foundation for a fashionable and entrepreneurial success story Made in Germany back in 1978 with the founding of RIANI Bucki Mode GmbH, since 2006 RIANI GmbH. RIANI is more than just a premium label.
RIANI is an attitude to life and it is precisely this attitude that is embodied and lived by Martina Buckenmaier, CEO of RIANI GmbH. Her influences can be felt in all areas of the company and provide cross-divisional inspiration from design and marketing to the end customer.
In the spirit of digitalisation, RIANI is also taking customers into the RIANI brand world in the online shop, under the direction of Mona Buckenmaier, COO. Mona not only brings the next generation into the family business, but also digital brand progress.
Vision & Mission
We envision a truly sustainable, family-run company. We want to maintain a steady balance between innovation and tradition from online to our offline stores. In our vision, RIANI is much more than just a brand. We want to embody a lifestyle that will make every customer a RIANISTA and therefore part of the RIANI family.
Our mission is to achive steady growth that allows us to focus on offering the very best quality and the further development of our collection as well as employee loyalty and the needs of our customers. We have made it our mission to share that special RIANISTA sense of life with every customer - regardless of age or shape.
How we live
The RIANI Family is based at the RIANI headquarters in Schorndorf. Around 120 employees work there on 10,000 square metres, overseeing the entire process from designing the collection to shipping.The RIANI Family is constantly growing, but fortunately there is no chance of overcrowding - this has been thought ahead already. The unique building was constructed in a way to allow for an extra level to be added on top if necessary. At the moment, we are perfectly happy with our light office spaces, surrounded by the roof top terrace “Vineyard” with a view of the Grafenberg and its marvellous vineyards, the Cosy Kitchen with a huge glass front and international menus and our very own spa and beauty area.
It comes as no surprise that the RIANI headquarter has been given an architecture award!
What we do at RIANI
